Instagram can be an excellent space for you to build a mini-website that is easily accessible to wide-ranging audiences. The important aspect is to give a clear message and justify the space being consumed. You don’t have to always go for a grid that spans across the entire feed at one time. They should intrigue people to visit the profile to check the bigger narrative. Care should be taken to ensure that individual pictures don’t look incomplete. Joining the pictures intended for the grid with the help of connector elements in the contributing creatives is a good strategy. Here are a few brand pages and key lessons one can learn from them. Optimally using negative space and part images that are can be put together to complete a puzzle are two ways to make the most of Instagram grids. Small businesses can particularly use Instagram grids to their benefit, against minimal investments. Instagram can be used as an excellent mini-website where businesses, both big and small, can use the space as a visual display of everything that they stand for and have to offer. Against minimal investments, small businesses can optimise the design of Instagram grids with creatives to get easily accessible lookbooks and catalogues.
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May 2023
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